West Educators

Jesse is an International Nail Educator and owner of JDB Nail Shop. He is also Docotrate Professor for Hand and Nail Harmony working with nail educators worldwide. Jesse has been a nail technician since 2001 and salon owner since 2010. He specializes in electric filing, nail sculpting and hand painted nail art using a variety of mediums.
Jesse has been a nail instructor since 2006. He has taught in beauty schools, developed in salon apprenticeship programs and taught thousands of Nail Technicians and Educators in the U.S., Caribbean, Europe and South America. Jesse also loves nail competitions and in 2019 won first place in Mix Media Box Art at Nailympia Orlando.

Tiffani Cordoza is the dynamic owner of Cordoza Nail Supply, a pivotal figure in the nail industry with over a decade of experience in owning and operating businesses across multiple facets. Her journey began as a passionate nail technician and salon owner, where she honed her skills and developed a deep understanding of the intricacies of the industry. Tiffani’s profound expertise is not limited to the technical aspects of nail care; she is also an expert in leveraging business and social media to help nail professionals build presence and performance in the nail industry.

Driven by a desire to empower fellow nail technicians, Tiffani focuses on sharing her knowledge to help others achieve their professional goals swiftly, smartly, and with ease. Her proven business skills, combined with her social media expertise, have made her a sought-after mentor and guide for many aspiring nail professionals looking to make their mark in the beauty industry. Tiffani is recognized not just for her professional achievements but also for her approachable and down-to-earth personality, making her highly relatable and easy to communicate with.

Beyond her professional endeavors, Tiffani’s life is deeply rooted in the values of family and community. In her spare time, she is dedicated to taking care of farm animals and raising her children, instilling in them the virtues of hard work and compassion. Her commitment to community service is evident in her role as the vice president of the Parent Teacher Club, where she contributes significantly to enhancing the educational environment for children. Moreover, Tiffani is an enthusiastic supporter of her son’s dreams in motocross, embodying the spirit of a mother who believes in nurturing passions and chasing dreams.

Tiffani Cordoza is a testament to the power of blending professional success with personal fulfillment. Her journey inspires many, proving that with determination, skill, and a heart for helping others, one can make a lasting impact in both the business world and the community.

Cindy is a 34 plus year veteran nail tech Licensed both in California and Oregon Owner of Fox in the Henhouse Salon in Sandy Oregon Certified/licensed in Interior Design/Decor. Specializing in Vintage/Antiques restoring old homes Founding member of the original first of its kind industry page “confessions of a nail tech.”

She works with all and any mediums including acrylic, hard Gels Xtensystem etc.   She loves nail art, 3D and anything outside of the norm.  Enjoys the nail community making life long friends and colleagues.  Cindy is still learning in the industry even after all these years and her ultimate goal is to one day be a non-product specific educator.  At this stage of her career she most enjoys paying it forward, teaching fresh nail techs and students tricks of the trades, how to pass state board and BUILDING CONFIDENCE!

Hope is a licensed Nail Technician and owner of Health to Beauty Nails located in
Spokane, WA. Specializing in waterless, e-file pedicures, her comprehensive approach
to foot care is customized to each individual’s needs.
She also works in partnership and as an educator with GEHWOL, the world’s most
comprehensive line of effective therapeutic foot care products. Utilizing cutting edge
techniques in combination with the highest quality products, Hope’s services not only
beautify feet, but more importantly, optimize their health.

20+ Years of art, hair and nail experience, she found her true calling in nails and the magic of hand painted artwork. She is the owner of Cherry Blossom Salon in the southern Oregon coastal town of North Bend, on Coos Bay. Competing since 2014 with 1st place finishes at the Oregon Nail Expo as well as placing 3rd in her first veteran Nailpro Competition in 2018. As an independent educator, specializing in hand painted and 3D artwork, she loves to teach and mentor all generations of nail techs. In her free time she enjoys crocheting and needle work as well as camping and spending time with her 3 rescue cats and pit bull. Her biggest supporter is her husband Ryan.

Kelly Diaz is the Director of Business Development of Benestar Corp. She has developed the training and educational model for GEHWOL in the USA and oversees the marketing activities for the company. She is passionate about education as a main tool to grow the spa and health care industry, and in the benefit of all foot care professionals in the USA. 

Showing you how you can hone your skills supported by the correct products to make a difference in your clients’ foot and hand care is her main goal. The most rewarding part of her work is when clients are happy at the end of their service, and the foot care professional feels the support from GEHWOL brand and the quality of our products when providing treatments to their clients.

I’m the owner of the Nail Salon “Simply Enchanted Nail Designs” in Dahlonega, GA. I have traveled the world as a Nail Competitor, and trained with many of the greatest nail artists in the world! My passion is education and sharing what I have learned with others.

Through my nail journey, I’ve been on the cover of Nails Magazine, led award winning competition teams in International Nail Competitions, and also became a Master Artist, and Certifier with Wildflowers Nail Academy. You can always find me laughing and spreading love and cheer wherever I go!

I love Nails and the Nail Industry, and I hope that it shows in everything I do!

Janna Montez is a Licensed Nail Technician, Nail Technician Instructor, SO GEL NAILS Educator and Ambassador. Janna Lives in La Verkin, UT,  with her husband and 2 children. She works on her clients and co-teaches an apprenticeship program in St George UT with Becky Bunnell. She has a passion for nails and helping to spread valuable education through teaching.

I am DeAnn, I’ve created nails for 14 years, and I love everything about it.
I’ve been an educator and now the ambassador for SOGEl nails for 6 years.
I’m am currently the nail instructor at our local university USU Eastern in price Utah and have done that for 5 years.
I’ve used only SOGel through my full career and it’s helped shape the tech I am today.
I love to teach everything about nails. Pedicure, Art, pigment mixing and hardgel services.

Holly L Schippers is a USA based, award winning nail professional, globally known as FingerNailFixer®. Making nails make sense from smile lines to structure and polish to pigment, she provides YouTube tutorials and virtual or live classes.Catch the vlog, blog, or other social media, she loves reminding you that your time has value!